The more often potential customers hear about services or products, the greater the probability that they will remember this when required and buy or use as such. Despite considerably lower budgets as in other sales sectors, such as conventional advertising for example (advertisements, commercials), media communication enables events and direct marketing to achieve a wide range of coverage.

Furthermore, editorial coverage is more credible than advertisement slogans and the agency services are transparent: a factor that is certainly favourable to our clientele.

Credentials are effected via press reviews, press clippings and analyses. Clients also focus on the so-called media proceeds, i.e. the equivalent values accrued from the press releases in relation to the price of an advertisement.

Our PR consultants reach every possible target group through the mass media such as newspapers, magazines, radio and television, specialist trade publications and branch media, editorial websites on the internet. Borgmeier Public Relations has over 15,000 media contacts.